TAT

To create awareness with the specific target audience focus on among female 22-40 y/o only. Their interest preferences are in tourism, leisure and entertainment.

TAT - CHINESE MEDIA

Media Planning

The challenge

To create awareness with the specific target audience focus on among female 22-40 y/o only. Their interest preferences are in tourism, leisure and entertainment. 

THE APPROACH

Selective media on VDO channel and target on programmatic ad served win this.

The result

Gained 3.6M and 2.3% CTR

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