Major development

How to promote 8 projects at the same period? With the specific target audience and specific projects, we needed to do target segmentation and optimized budget allocation.

MAJOR DEVELOPMENT

Media Planing

The challenge

How to promote 8 projects at the same period? With the specific target audience and specific projects, we needed to do target segmentation and optimized budget allocation.

THE APPROACH

Do AB Testing Strategy to find metric for optimization along with lookalike target utilization.

The result

OVER 10% KPI (COMPLETED REGISTRATION).

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