ABOUT US

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  • beijing
  • shanghai
  • hong kong
  • bangkok
  • singapore

+86 010 6437 6610

+86 021 6329 0302

+86 021 6329 0302

+662 096 0459

20 Cecil street, #17-08, Plus, Singapore, 049705

+65 6909 7568

LEADERSHIP

Michael Ang

Founder & CEO

Chris Kho

Corporate Finance Director

Olivia Liu

Performance Director, Beijing / Thailand Team Lead

Zina Li

Shanghai Team Lead

Kyle Hong

Vice President, Commercial Partnership

Xu Dalei

Director, Engineering

Kannathakorn Rattanawenawatee

Senior Performance Manager, Thailand

PRE-GO-TO-MARKET

GO-TO-MARKET

POST-GO-TO-MARKET

MARKET ANALYSIS

BRAND OPTIMISATION

PRODUCT
POSITIONING

PERSONA

BUYER JOURNEY

MARKETING CONTENT STRATEGY & MANAGEMENT

BUSINESS INTELLIGENCE

DATA MONITORING / AUGMENTATION / MODELLING

PROGRAMMATIC SERVICES

NURTURE OF PURCHASE INTENT

PREDICTIVE ANALYTICS

ANALYTICS-ON-DEMAND

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CASE STUDY 1: Dassault Systèmes

CASE STUDY 2: Netsuite

CASE STUDY 3: Top Shopping Mall Operator

THE CHALLENGE

1)Most westerns solutions and methods do not work in China
2)Localisation of persona required
3)Overcome China's unique information & data ecosystem

THE APPROACH

1) Designing a localised buyer's persona and journey map
2) Tailoring content to suit the consumption behaviour of each localized persona types
3) Use of customised targeting algorithm and situational signals
4) End to end nurture using Adobe Marketing Cloud

THE RESULTS

1) Inquiries to MQL conversion rate was more than 83%.
2) Sales increased by about 59%
3) Marketing contribution to sales increased by almost 100%

THE CHALLENGE

1) Competitor market acquisition
2) Multi country campaigns with very different consumer behaviour (Thailand, Hong Kong,Singapore)
3) Reaching out to contacts in untouched accounts

THE APPROACH

1) Customised content according to persona types and buyers journey stage
2) End to end nurturing
3) Utilized Eloqua platform to engage contacts

THE RESULTS

1) Discovered 2,000 MQLs from untouched accounts
2) Generated 70 leads

THE CHALLENGE

1) To encourage customers to come to the plaza and also enhance customer experience by using personalized messages

THE APPROACH

1) Collect offline user data in the mall
2) Integration of offline data, online data and 3rd party data
3) Generate buyer's persona and journey map
4) Customized message delivery based on buyer's persona

THE RESULTS

1) Spend per footprint increased by 125% over the course of 7 months